Marketing Tip

 Stay current with news in your industry. Try Google Alerts. It’s free and all you need is a free google email account. Google Alerts will email you (daily, weekly or monthly) whenever there is news about a particular topic. All you have to do is decide when you want to be alerted and what you want to be alerted about.

For example, if you’re an Estate Planning Attorney and maybe you want to stay abreast of any new Medicaid laws, you can use the terms “Medicaid Law” or “Medicaid.” It’s that easy and it’s a great way to find out what your competitors are doing! You can even Google Alert someone’s name or business name.