If you think this has nothing to do with your business, think again.

It’s a COLD HARD FACT that if you’re not targeting affluent people in your business, then you are missing out!

 What’s even more interesting is how affluent people like a good bargain, just like anyone else! 

 What age group holds 70% of the wealth in this country?

Answer: Adults over the age of 50.

 The affluent baby boomer wave is here (for a good long time). The Pepper Institute of Aging reported that, “Despite the enormous “age wave” large parts of corporate America still haven’t recognized the potential of reaching this critical senior market. Yet, Americans over age 50 are the focus of less than 10% of the advertising. In short, the romanticization of youth persists. ”

 What this boils down to is very simple. It means that businesses (in every industry) have a very large opportunity in front of them. Those business which can target and appeal to this group of adults will see record profits.

 This group of 50+ adults own most of the wealth in this country. They have time to shop. They want to travel. They want to take care of their families.  The like to use the internet and many use it everyday, not just to communicate with their children, but to get information and even shop online. ….and they need your service; they just don’t know it.

 So where is your business? How are you targeting this group? How can you differentiate your business to appeal to this group of individuals?

 Even in a bad economy, people still need services. Some businesses may be more recession proof than others. If you’re having problems because of the economy, maybe it’s time to spend a little time repositioning your business to target this demographic.

 Get the Marketing To Seniors report from the Pepper Insitute Of Aging with some really interesting facts about this demographic.

 One of the easiest ways to start tapping into this market on a local level, and this is great for businessess which are geographically bound, is to join the NRN Business Program, where membership gets you in front of your state’s online community for adults 40+. Discover the possibilites of engaging the senior market right here.